
What would Marshall McLuhan, who came up with such terms as "the global village" and "the medium is the message," think of YouTube? I think he predicted this would happen more than forty years ago. Clips and quotes from the visionary thinker.
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The Medium is the Massage excerpt from the 1967 audio book of the same name. The entire recording is at http://www.ubu.com/sound/mcluhan.html
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Interviewed by Tom Brokaw and Edwin Newman the morning after the Carter/Ford Debate, September 24, 1976.
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Scene from Woody Allen's "Annie Hall" (1977).
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The Media is the Message, from Riding the Range with Marshall McLuhan
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Mc Luhan - The Medium is the Message
(c) Canadian Heritage Minute
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1977 - Marshall McLuhan explains why some people are appealing on TV and others are not. In this CBC-TV clip from "90 Minutes Live", the famous professor describes Trudeau's allure and Nixon's misfortune. Find this and 12,000 other clips from the CBC Digital Archives at www.cbc.ca/archives
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Speaking Freely hosted by Edwin Newman features Marshall McLuhan 4 Jan 1971, Public Broadcasting/N.E.T.
http://www.ubu.com/sound/mcluhan.html
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McLuhan Aphorisms
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...some time in the 1970's, on Fr. Patrick ("the rosary priest") Peyton's television show, "Family Theatre."
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Channeled Info about TV from McLuhan
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The Medium is the Massage excerpt from the 1967 audio book of the same name. is at http://www.ubu.com/sound/mcluhan.html
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One of the great thinkers of the 20th century on Hitler, Nixon, McCarthy and Trudeau.
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This is a clip from the 2002 documentary 'McLuhan's Wake' released by the National Film Board of Canada. The film is based upon the book 'Laws of Media'. After Marshall McLuhans death, his son, Eric McLuhan, completed this remaining work. In it McLuhan lays down four laws as questions regarding new media/technologies:
What does it enhance or intensify?
What does it render obsolete or replace?
What does it retrieve that was previously obsolesced?
What does it produce or become when pushed to an extreme?
Marshall McLuhan called this a tetrad and said it could be applied to any human artifact.
If we think about evolution and systems the tetrad can be applied to anything.
Consider this: you have an ecological system and a new organism evolves. How do you assess the impact? McLuhans tetrad is a perfect template for that analysis in the same way you would assess a human artifact.
We live in societies based on technologies, and Marshall McLuhan is consistently proven correct with his Laws of Media:
every new medium:
1. extends a human property (the car extends the foot);
2. obsolesces the previous medium by turning it into a sport or a form of art (the automobile turns horses and carriages into sports);
3. retrieves a much older medium that was obsolesced before (the automobile brings back the shining armour of the chevalier);
4. flips or reverses its properties into the opposite effect when pushed to its limits (the automobile, when there are too many of them, create traffic jams, that is total paralysis).
Every new technology has these four effects on all of us, including learning technologies. If you dont understand the effects of the technologies that we use, how can you understand their pedagogical implications?
Herbert Marshall McLuhan, C.C. (July 21, 1911 December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village."
McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. More than ten years after his death he was named the "patron saint" of Wired magazine.
http://en.wikipedia.org/wiki/Marshall_McLuhan
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scene from annie hall (1977) by woody allen.
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Marshall McLuhan Interview, 1971
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...some time in the 1970's, on Fr. Patrick ("the rosary priest") Peyton's television show, "Family Theatre."
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Excerpt from War and Peace in the Global Village by Marshall McLuhan
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Speaking Freely hosted by Edwin Newman features Marshall McLuhan 4 Jan 1971, Public Broadcasting/N.E.T.
http://www.ubu.com/sound/mcluhan.html
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McLuhan - Drop, Stop & Roll Play
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Dos jornais à rede, das cidades da década de 30 à fragmentação das cidades causada pelo crescimento demográfico. Uma visão possível do processo que estamos vivendo de formação de arcabouço institucional.
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WHO'S FORGOTTEN FURRY LINT? http://www.fivebodied.com/archives/audio/phatic_communion/01_FurryLint/
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McLuhan Aphorisms about TV Edited version of the Today Show Interview 1976. TV in 1976 is equivalent to the Internet in 2007.
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Marshall McLuhan James Joyce
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Kunsthaus is the most recent and particular architectonic feature in Graz. The museum was built in 2003 when the city was chosen as European Capital of Culture. Designed by Peter Cook and Colin Fournier, Kunsthaus’ curvilinear and a bit alien-ish look dramatically contrasts with all the pointy roofs around it, but the museum is now part of the city.
Mission by Niccolo Tosetto, Alberto Corrado
Look at this mission also on Check-in Architecture website http://www.checkinarchitecture.com/mission/8, on MiniSpace http://www.minispace.com/it_it/projects/check-in-architecture/missions/single/McLuhan-Would-Be-Proud---Kunsthaus-Graz/8/ or on Google Earth http://www.checkinarchitecture.com/index/earth/mission/8.kml
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